Archive for the ‘Case Studies’ Category

Empathy, Product Design and Increased Sales

Imagine you are the V.P. of small-mid-size trucks and SUV division for a U.S. automaker. While visiting a dealership you see a woman get into her new truck which has just undergone a routine 5000 mile maintenance check. She carries a laptop and purse on one arm and her one year old child in the other.  She reaches awkwardly across her body to [...]