Empathy, Product Design and Increased Sales
Imagine you are the V.P. of small-mid-size trucks and SUV division for a U.S. automaker. While visiting a dealership you see a woman get into her new truck which has just undergone a routine 5000 mile maintenance check. She carries a laptop and purse on one arm and her one year old child in the other. She reaches awkwardly across her body [...]