Social Media

The Language of Social Media Relations

I feel a bit of a fraud when I tell my IRLY (in real life) friends about talking with Lise Moen or Marion Chapsal or Gabriella Sannino, because most of the time we haven’t talked in the literal sense. We tweet talked, not to be confused with sweet talked.

So, I need a language for the relationships and interactions that take ... Read more »

Santa Inc. Updates Social Media, Branding & Diversity Strategies

We are having yet another busiest season ever. The elves, the reindeer Mrs. Claus, and I look forward to a much needed vacation in a location that remains a well-kept secret.

Before we go, I’d like to update you on the status of last year’s strategic plan regarding social media, branding and diversity.

Our Values and Our Future

Our decisions are based on ... Read more »