Germane Insights

ON LEADING AND BE-ING HUMAN

Category: Women in Leadership

Your Biggest Marketing Opportunity – Unseen? Untapped?

Even conservative Harvard Business Review is catching on. A recent article on the female economy declared that women are a marketing opportunity more than twice the size of China and India combined, yet most companies fail to capture this market. Those that do are winning even in the down economy. How? They are listening to smart women in their own companies.

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Never Waste A Good Recession

A year ago the waters of the great economic oceans receded. People responded in a variety of ways. Some are frozen in place awestruck (perhaps dumbstruck) by this phenomena. Others are waiting things out in the hills. Some are hiding in caves. Some are looking for signs of what will be when the tide turns and the next wave comes in. They are preparing. If you are in this last group, continue reading as this post reveals the patterns of one such wave that is forming now.

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Leadership and Gender – Why It Matters and How It's Changing

The window of opportunity to free women and men from the confines of gender stereotypes is opening now.
This is Part 1 of a two part series. The first segment highlights why gender matters in leadership and how gender based obstacles to enjoying success in leadership and in life are changing. Part 2 addresses the three most important things women can do to earn top leadership roles in business and remove gender based barriers.

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Getting the Most from Men-toring

Mentoring is among the most effective approaches to professional development and career advancement. Ask most senior managers and executives what helped them get where they are, and they will probably include a significant mentor. Women who have male mentors, however, often do not gain the same benefits from these relationships as do their male colleagues. Read why not and find out how to address the problems.

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