Ipads and Ice Cream – How are They Alike?

Sexy Macs

Macs are sexy.

Macs are elegant and simple.

That’s why I bought one.

I know the products work well and are highly intuitive, but that’s not what pushed me over the edge.

Macs are sexy, elegant and simple.

Kind of like The Steve when he appears against a ... Read more »

Empathy, Product Design and Increased Sales

Imagine you are the V.P. of small-mid-size trucks and SUV division for a U.S. automaker. While visiting a dealership you see a woman get into her new truck which has just undergone a routine 5000 mile maintenance check. She carries a laptop and purse on one arm and her one year old child in the other.  She reaches awkwardly across her body to retrieve keys from her purse ... Read more »