Ipads and Ice Cream – How are They Alike? Apple gets what Edy’s understood years ago. At the right price point, many of us will treat ourselves to a dose of self-esteem and feeling sexy. Read More » March 14, 2011 4 Comments
Empathy, Product Design and Increased Sales Imagine you are the V.P. of small-mid-size trucks and SUV division for a U.S. automaker. While visiting a dealership you see a woman get into her new truck which has Read More » July 25, 2008 No Comments