The Language of Social Media Relations

I feel a bit of a fraud when I tell my IRLY (in real life) friends about talking with Lise Moen or Marion Chapsal or Gabriella Sannino, because most of the time we haven’t talked in the literal sense. We tweet talked, not to be confused with sweet talked.

So, I need a language for the relationships and interactions that take ... Read more »

Why We Love Twitter – What Leaders Should Know

What Makes Twitter Successful?

The beauty and success of twitter is built on 3 steadfast psychological principles – the same ones casinos bet on. Companies might consider how a twitter-like tool can increase employee engagement, desired behaviors and business performance.

Intermittent rewards are most effective for getting people to repeat a desired behavior.

When we are rewarded each and every time, ... Read more »